UNS — Writing skills followed by design skills are two useful skills in the digital era that ease the information searching process for almost everyone. This is no exception for someoneâs personal branding. Social media has grown and captured the interest of many, as well as being one of the channels to build personal branding. However, the use of this channel demands its users to improve their skills beyond writing skills, namely through design skills.
In collaborating with Sociology Program Faculty of Social and Political Sciences (FISIP) Universitas Sebelas Maret (UNS) Surakarta, Student Association in Sociology (Himasos) FISIP UNS held Webinar National on Design and Writing âBuild the Personal Branding in the Digital Era.â The webinar was held online through the Zoom Cloud Meeting application on Saturday (4/12/2021) with two speakers: Content Creator Muh. Azhar Suadi and Daya Dimensi Assessor Armando Radityawan.
The speakers were invited to share their knowledge and experiences in design and writing and its importance in building personal branding in the digital era, in line with the objective of this webinar to improve participantsâ knowledge in graphic design as an instrument to build persona branding amid the digital era.
âBuilding personal branding is highly recommended in the social media because it becomes portfolio and value for ourselves,â Muh. Azhar Suadi stated.
Muh. Azhar Suadi added that building personal branding through social media could start from creating interesting content, such as tips creating a design in a short video in line with the increasing attention provided to the short video sharing platform, such Tik Tok, reels, and YouTube Shorts.
Although the design is crucial in building personal branding in social media, Muh. Azhar Suadi reminded participants to be aware and not get stuck on âinteresting contentâ because graphic design is different from a content creator who has the duty to prepare a concept for their content. He also emphasized that participants do not need to create âwowâ content but rather focus on the content of their work. However, creating interesting and exciting headlines is also vital in capturing peopleâs attention.
âThe first three seconds are crucial because it decides people interest to stop scrolling. It is a loss if we make a âwowâ content, but it isnât interesting,â Muh. Azhar Suadi explained.
The webinar also equips its participant with tips for building personal branding through Curriculum Vitae (CV) shared by the second speaker, Armando Radityawan.
The National Webinar that started at 09.00 am local time received positive responses from participants. The enthusiasm increased when the moderator, Vina Damayanti, led the questions-and-answers session. Participants sent their questions in turns and created interesting discussions between the participants and speakers. Humas UNS
Reporter: Alinda Hardiantoro
Editor: Dwi Hastuti