UNS — The Communication Science Program of the Faculty of Social and Political Sciences (FISIP) Universitas Sebelas Maret (UNS) Surakarta held a general lecture on ‘Apa Kabar Industri Televisi Hari Ini?’ (How the Television Industry is doing?) on Wednesday (23/3/2022) through the Zoom Meeting.
The general lecture was held to understand the current condition of the television industry in facing the disruption of industry 4.0 and media disruption. Agus Mulyadi, Director of Program and Development Metro TV, was invited as a speaker at the event.
The Head of Communication Science Program FISIP UNS, Sri Hastjarjo, Ph.D., mentioned in his remark that the general lecture is the first event as the implementation of the collaboration agreement between UNS and Metro TV. “There are many activities in the agreement, including expert lecture. So, our fellows from Metro TV will provide experts or professionals as speakers in providing lectures or discussion with faculty members, especially in television broadcast,” he explained.
Representing the faculty, the Vice-Dean for Academic, Research, and Student Affairs, Prahastiwi Utari, Ph.D., greatly appreciated the general lecture held by the Communication Science Program. The Vice-Dean hoped that the general lecture could inspire students in the Communication Science Program and Diploma Program (D-3) in Applied Communication to observe the current state of the television business in Indonesia. “Because this is a part of our dreams that need to be achieved,” she added.
In his material presentation, Agus Mulyadi stated that before discussing the strategies for television to survive in the current competition, it is vital to understand how television differs from the old television industry. The most striking difference lies in its broadcasting technology. Television used to broadcast using analog technology, which shifted to digital broadcast recently. “This year (Indonesia) has started the transition and stopped analog broadcast,” he explained.
Discussing the current competition in the television business, Agus explained that television competes with other television companies and other cross platforms of media. In eleven cities, the internet is the most used media after television due to the increase in smartphone usage. Among the strategies implemented by television to compete in the current environment are developing monetization policies, building viewers’ interest, and understanding viewers’ needs. Humas UNS
Reporter: Erliska Yuniar Purbayani
Editor: Dwi Hastuti