UNS — Research Group (RG) Governance and Corporate Finance Research Faculty of Economics and Business (FEB) Universitas Sebelas Maret (UNS) Surakarta conducted community service by providing digital finance training to Millennials and Gen Z. This training was held in Togogan Village , Srengat District, Blitar Regency on Friday (9/6/2023).
This community service was chaired by Putra Pamungkas, M. Rech., Ph.D. with members Aldy Fariz Achsanta, SE., M.Rech and Dr. Etikah Karyani, SE, Ak., MSM., CA, CMA. This activity was attended by 25 people from Togogan Village, Srengat District, Blitar Regency, some of whom were dominated by Millennials and Generation Z.
Putra Pamungkas, M. Rech., Ph.D. said, the Millennial Generation is the generation born in the range of 1981-1990, while Gen Z has a range of birth years between 1990-early 2000s. “These two generations grew up with the massive development of the internet and communication technology. Consequently, as the proverb says while diving to drink water, we must be able to take advantage of the existing situation, in this case Generation Z and Millennials must continue to take advantage of opportunities from technological developments,” Putra explained.
On this occasion, RG Governance and Corporate Finance FEB UNS presented two speakers, namely Agista Prameswari, S.E., M.Sc. and Brilliant Raiszhul Firdaus.
Agista Prameswari, S.E., M.Sc., highlighted the importance of basic financial planning among Millennials and Generation Z. She explained that every individual has a productive period for earning income and future retirement. She also explained the importance of choosing the right type of investment and how important it is to invest during productive times so that you can reap the benefits when entering retirement. Apart from that, the rapid development of technology, especially with the emergence of financial technology known as fintech, can also provide more efficient financial solutions.
The material was continued by Brillian Raiszhul Firdaus who explained the introduction of e-commerce and the importance of utilizing e-commerce. The discussion began with making purchases in e-commerce and ended with making sales with the marketing schemes contained therein, showing the opportunities that exist when selling goods or services in e-commerce. This explanation was given to introduce, help and also increase income for Generation Z for those who have or have not made sales in e-commerce.
“This community service aims to change people’s perspectives on the positive impact of developments in financial technology and digital markets. Through this training, the hope is that the community will have a broader understanding of investment and understand the opportunities that exist in a trustworthy digital market. This is so that people do not become victims of irresponsible parties,” Putra said. Humas UNS