UNS — The Plant Biometry Research Group (RG) of Biology Program Faculty of Mathematics and Natural Science Universitas Sebelas Maret (UNS) Surakarta provided assistance for UBILAR Production House in Matesih Subdistrict, Karanganyar District as a part of Community Service Program (PKM) UNS that runs from August to October 2021.
The community service program was held with support from the Institute of Research and Community Service (LPPM) UNS. The RG was led by Prof. Suranto, M.Sc., Ph.D., and Dr. Solichatun, M.Si., Dr. Nita Etikawati, M.Si., Dr. Widya Mudyantini, M.Si., Ari Pitoyo, M.Sc., Suratman, M.Si., and Ardo Tanjung, M.Sc., as community service members.
The event was held with Farmers Group (Klomtan) Tani Mulyo Kramen members as community service partner since 2019 and aimed to provide assistance for the development of UBILAR Production House as a means for the local women to share their creativity. The production house has also explored the local potential to improve the economy of people in Kramen Hamlet, Pablengan Village. UBILAR Production House has produced various processed foods from sweet potatoes, including sweet potato flour, dodol, brownies, and various biscuits.
“One of the problems that have been identified during the pandemic is the significant decline in production due to the halt in the product promotion and marketing,” Prof. Suranto stated to uns.ac.id on Thursday (28/10/2021).
To solve this issue, PKM RG Plant Biometry planned several activities, including the assistance to apply for a Home Industry Product license (PIRT) for UBILAR sweet potato flour. The team also provided a workshop for product marketing through social media, food photography training, and website management for UBILAR production house for information sharing and product marketing media that maximizes the use of digital technology.
The food photography training and marketing workshop was held through the Zoom Cloud Meeting platform after the participants were introduced to the platform. The event involved students from Kelompok Studi Biopix that focuses on biological photography. The group shared information on the basic knowledge in photography and tips and tricks in taking the best picture in food photography. This skill will help UBILAR in creating its promotional and marketing content. The team also assisted in the development of https://rumahproduksiubilar.com/ as UBILAR Production House website that contains product information, order information, and general information of the production house. Humas UNS
Reporter: Rangga Pangestu Adji
Editor: Dwi Hastuti