UNS — Universitas Sebelas Maret (UNS) Surakarta Innovation Festival on Tuesday (14/12/2021) held an offline event in G.P.H. Haryo Mataram Auditorium UNS. This event invited Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A., Minister of Tourism and Creative Economy, who delivered a virtual remark.
Dr. Sandiaga stated that Covid-19 greatly impacts Indonesia’s economy, especially in the tourism and creative economy that experienced a sharp decline in 2020. However, the minister believes that 2021 the economy recovery year through adaptation, innovation, and collaboration. These efforts are necessary to achieve economic growth.
Further, Dr. Sandiaga emphasized that Surakarta is one of the creative cities in Indonesia with a performance subsector that contributes to 43.1% of the local government income. “I am sure that MSMEs in Solo also have potential and need to be surrounded by a creative economy ecosystem to continue growing,” he explained.
The Ministry of Tourism and Creative Economy (Kemenparekraf) is committed in recovering and developing the creative economy sectors. The ministry made numerous efforts through improving human resources capacity, tourism actors, creative economy, revitalization of tourism destinations, improvement of business resilience and design, product and service innovation, digital transformation, and appreciation of Indonesian products. The ministry also aims for recovery and market expansion through the #diIndonesiaAja campaign.
Kemenparekraf’s priority is building back the market’s trust to increase community mobility. These efforts need support from the good implementation of health protocols. For Dr. Sandiaga, prioritizing domestic market recovery could become a momentum to increase consumption of local products. “Bangga Buatan Indonesia” (proud of Indonesia products) movement was launched and supported with the ‘Bangga Buatan Indonesia’ stimulus program,” Dr. Sandiaga explained.
The program is expected to increase and open market opportunities for local products from MSMEs at the global level. In his remark, Dr. Sandiaga also reminded the participants that the institutions could not work alone.
“We can’t work alone; synergy and integration must become a new role model in mastering the ecosystem that experiences a great disruption,” he added.
Concluding his remark, the Minister of Tourism and Creative Economy hoped that UNS Innovation Festival could create a good entrepreneurship ecosystem and build collaboration in recovering the tourism and creative economy sectors.
“Congratulation and success for Universitas Sebelas Maret for hosting the innovation festival. Hopefully, this event could create a good entrepreneurship ecosystem and could build collaboration in recovering the tourism and creative economy sectors,” Dr. Sandiaga concluded. Humas UNS
Reporter: Zalfaa Azalia Pursita
Editor: Dwi Hastuti