The Public Relations Office and Media UNS were led by the Coordinator for Media, News Reporting, and Partnership, Dyah Yuni Kurniawati, S.Sn., M.Sn and was welcomed by the Chief of BKHM ITB Dr. Naomi Haswanto, M.Sn and her team in Rapim A Room ITB Ganesha Campus, Bandung.

This visit aims to learn and conduct a comparative study, as well as strengthen the relationship between universities. In her official release, Dyah stated that BKHM ITB is an appropriate example and place to learn because BKHM ITB has qualified experience in the public relations field. She also considers that BKHM ITB has demonstrated its ability to maintain ITB image at the national and international levels.

“This (visit) is like a visit from younger brother to their older brother, considering UNS is considerably younger than ITB and has the richer experience, especially in public relations,” Dyah stated.

During the discussion session that ran for around 1.5 hours, the Public Relations Office and Media UNS listened to a material presentation from BKHM ITB on crisis management, website management, international branding strategy, and strengthening the relationship with media and release production. On the occasion, the Chief of BKHM ITB also shared the function and performance of public relations implemented in ITB and its role in supporting the campus information sources for external media, especially during the COvid-19 pandemic.

“We welcome the Public Relations Office and Media UNS in our campus. Although UNS is considered young, it does not rule out the possibility that the younger could surpass the older because of the rapid technology development is,” Dr. Naomi stated.

The visit to BKHM ITB was concluded with a collective picture and delivering the UNS Magazine and a token of appreciation to Dr. Naomi Haswanto, M.Sn. Humas UNS

Reporter: Y. C. A. Sanjaya
Editor: Dwi Hastuti

The post Public Relations Office and Media UNS Visited BKHM ITB appeared first on Universitas Sebelas Maret.

Kedaireka is the current solution in synergizing university contribution and industrial commercialization to build Indonesia in line with Kampus Merdeka’s vision from Kemendikbudristek. In the event, Dr. Deddy shared his experience in managing UNS social media that can be applied by Kedaireka. He stated that branding is vital in introducing an institution to the community, including through social media.

“It can be implemented through posters in each social media. For example, on Instagram, we shared information about routine activities, so the community knows that we have A, B, C, and other events. Then interaction with followers is also vital to build communication and closeness. Thus, it can be improved further,” Dr. Deddy stated.

The Chief of Public Relations Office and Media UNS also said that in its implementation, evaluation and planning are needed to maximize the existing platforms. He also added that Kedaireka branding also could be achieved by inviting public relations of universities to introduce Kedaireka. “For example, in Kampus Merdeka program with its logo put in every flyer, this is one way to branding,” he explained.

Logo of a program or event is needed to familiarize the community with the activities or programs. Dr. Deddy mentioned that public relations effort in accelerating the Kedaireka program is through adjustment of university’s missions. “Then communicating through informative and interactive contents. Consistent and continuous. Lastly, sharing testimonials for the public so that information from Kedaireka could be disseminated to the community well,” Dr. Deddy added. Humas UNS

Reporter: Bayu Aji Prasetya
Editor: Dwi Hastuti

The post Chief of Public Relations and Media UNS Shared Social Media Branding Strategy appeared first on Universitas Sebelas Maret.