Prof. Izza Mafruhah, as the Vice-Dean of FEB UNS, mentioned in her opening remark that the halal industry had become a prima donna in the industrial world. The sharia economy in Indonesia is not only developing in the banking sector but also in the industrial sector.

“Many creative industries are moving towards the halal industry. For example, in fashion, medicines, tourism, culinary, and others,” Prof. Izza explained on Monday (6/12/2021).

The halal industry is by no means new in Indonesia. Many efforts have been taken to create an exciting image for the industry, with halal industrial areas implementing a halal process in their production process. The potential of the halal industry is increasing, as Junadi Marki explained that the potential covers five aspects, Muslim population, export potential, food and beverage sector industry prospect, exporter, and halal product market.

Junadi explanation was also supported by the data from the State of Global Islamic Economy Report 2019/2020 and 2020/2021 that reported growth in several halal industry sectors in Indonesia. For example, Indonesia is ranked 4th in the Top 10 Halal Food 2020/2021, a great improvement considering that Indonesia was not in the Top 10 Halal Food in the previous period. Indonesia was also ranked 6th in the Top 10 Pharma & Cosmetic and 5th in the Top 10 Media & Recreation. Improvement is also observed in the spread of halal industry from Micro and Small Industry (IMK) with 2.31 million in 2019 (52.8%), of which 1.68 million units are food and beverages industries (38.4%). A similar trend is also observed in Large and Medium Industry (IBS) Halal with 11,182 units (35.6%) in 2019, with 7,712 units running in the food and beverages sector (24.6 %). Halal businesses are mostly operating from West Java, East Java, and Noth Maluku. The industry is also supported with Law No 33 of 2014 concerning Halal Product Guarantee.

“Since 2014, the halalness of product, which initially voluntary become compulsory. Product halalness is guaranteed by the state under the Ministry of Religious Affairs, Halal Product Guarantee Agency (BPJPH). In its development, halal becomes a program of priority and concern from the state,” Junadi Marki stated.

The second speaker, Dr. Falikhatun, discussed the halal industry in the tourism sector and emphasized the importance of the halal industry vision that has not been determined by Indonesia. She also mentioned that a similar vision has been determined by countries such as Thailand with its “Global Halal Kitchen,” Japan with “Halal Industry as Key Contributor in 2020,” and South Korea with “Key Destination for Halal Tourism.”

“The halal vision should exist and be used as a guideline in implementing future programs, especially that Indonesia’s population is mostly Muslims,” Dr. Falikhatun stated.

Further, Dr. Falikhatun explained the definition of Islamic Tourism to facilitate people’s comprehension and operationalization of the term, considering the absence of a comprehensive definition in the existing literature that accommodates the factors in the halal tourism sector. Dr. Falikhatun stated that halal tourism is a travel activity using transportation, consumption, and accommodation to tourism destinations that meet the Islamic sharia to improve one’s values before Allah SWT.

She added that four categories are correlated with halal tourism: transportation, consumption, accommodation, and tourism destination, which all need to be integrated.

“Halal tourism industry has the wide opportunity because, in reality, the Indonesian Muslim population has implemented halalan thayyiban as a part of their lifestyle. Halalan thayyiban has become the DNA of Indonesian Muslims, including in dressing. Indonesia is also a big Muslim market,” she explained.

However, despite the opportunities, challenges appear during the pandemic. These challenges include the decrease in people purchasing ability, especially in the middle and lower classes. There is also a lack of government regulation that could improve halal tourism quality, particularly in terms of transportation certified foods and beverages, certified accommodation (hotels and lodging), and tourism destinations that meet Fatwa DSN MUI number 108 of 2016. Therefore, stronger and more government support is needed to develop the halal tourism sector. Humas UNS

Reporter: Rangga P. A.
Editor: Dwi Hastuti

The post FEB UNS Guest Lecture Discussed the Prospect and Challenges of Halal Industry in Indonesia appeared first on Universitas Sebelas Maret.

Broadcasted through the Zoom Cloud Meeting, the national seminar invited four speakers: singer and actress Tasya Kamila, Professor in Development Economic FEB UNS Prof. Izza Mafruhah, Director of the Department of MSME Development and Consumer Protection Bank Indonesia (BI) Bandoe Widiarto, Project Management Officer JD.ID Hadi Wijaya, and awardee of Master Program in Economy and Development Studies FEB UNS Riza Indah Pramesti.

Delivering the first material, Bandoe Widiarto shared the strategic role of MSMEs and its challenges and mentioned that MSMEs have a strategic role as the source of economic growth in Indonesia. However, amid the disruption era, MSMEs faced various challenges regarding limited access to funding sources, digital preparedness, and marketing access. “There are 65.6 million MSMEs in Indonesia, and in 2019 Kemenkop UKM recorded its contribution for GDP up to 57.14% or equal to IDR 7,034.14 trillion,” Bandoe Widiarto explained.

In terms of the Covid-19 pandemic impact, he mentioned that the health crisis caused a significant decline in GDP performance and retail trade, which the majority are performed by MSMEs. Bandoe Widiarto stated that 87.5% of MSMEs experienced the negative impact of the pandemic, which translates to 2,600 MSMEs that struggling to recover from their business slumps. However, he added that digitalization helps in strengthening MSMEs resilience amid the pandemic. Therefore, online education to assist the MSMEs in marketing their product in the online market.

Bank Indonesia has implemented this type of assistance through its onboardingumkm.id where MSMEs obtained education on digital skill and mindset, digital presence and onboarding, digital marketing, and digital operation. “The educational materials are focused on the two first stages to shape MSMEs mindset to go digital because the majority of onboarding participants are a micro business,” Bandoe Widiarto explained.

In the second material, Prof. Izza Mafruhah discussed the readiness of the Indonesian workforce to face the digitalization trend in the workplace. She explained that there are two challenges for Indonesia: bonus demography and high quality and skilled workers. Prof. Izza explained that Indonesia is considered the 16^th greatest economic force globally and is predicted to increase into 7^th place in 2030. Therefore, with the strategic potential of Indonesia’s economy, Prof. Izza encouraged the government to apply special strategies before Indonesia entered the demography bonus. The strategy can be implemented through the development of competent human resources that pay attention to the healthcare system, education system, research, and innovation.

“Don’t let it become a demography disaster. Currently, 203.97 million people are in productive age. While 65.75 million people are not in the workforce. Around 40.96 million people are housewives, 15.35 million people are studying, and the rest 9.44%,” Prof. Izza Mafruhah explained.

In the third material, Hadi Wijaya discussed e-commerce roles as the driver of the digital economy in Indonesia. The PMO of JD.ID explained that in this modern era, people are guided by technology, starting from daily activities, driving routes, and daily financial transaction. Quoting the “Homo Deus: A Brief History of Tomorrow” by Yuval Noah Harari, Hadi Wijaya mentioned that there are three things that need to be considered in responding to the technology development in the 21^st century: the computer algorithm, biotech, and medicine development to prolong people age.

“Maybe (we) could predict today that in the future, in 2050, for example, people could change their body parts like changing spare parts. This is observable from the production of robotic feet-arm for a war veteran that can be connected to the brain,” he stated.

Hadi Wijaya added that what Yuval Noah Harari wrote in the book is getting closer to reality because the current pandemic pushed digitalization in various aspects. Therefore, as a country with a dominant productive population, Indonesia is encouraged to utilize technology to its full potential. “Including the e-commerce because 125.6% mobile network and 202.6 internet users, and 170 social media active users,” he concluded.

At the end of the seminar, HMJ EP held a talkshow with Tasya Kamila, who shared her experiences in creative thinking in building her business and songwriting activities during the Covid-19 pandemic. Humas UNS

Reporter: Yefta Christopherus AS
Editor: Dwi Hastuti

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The Chief of Entrepreneurship Laboratory (KWU) FEB UNS Prof. Asri Laksmi Riani explained that the training will be held until November 2021 with offline training in two classrooms and through the Zoom Cloud Meeting for online participants. “The activities started with the recruitment of entrepreneurship training from faculty members of each program in FEB,” Prof. Asri Laksmi Riani explained. After the recruitment, the laboratory conducted Training of Trainer (ToT) by inviting several speakers. “We also prepared the modules, implemented the training, prepared business proposal, presentation, assistance, and evaluation,” she added.

In this training, the KWU Laboratory UNS prepared 18 instructors and eight academic staff to help 29 student participants, 24 attended the training offline, and 5 attended the training online. The students were grouped into six groups who could choose from three business sectors, fashion, culinary, and handicraft. “Hopefully, several students could start new startups, and this activity is a pilot project for the future programs,” Prof. Asri Laksmi Riani said.

Praises

The Chief of Academic and Student Affairs Bureau of UNS, Drs. Rohman Agus Pratomo warmly welcomed the Startup Entrepreneurship Training held by KWU Laboratory FEB UNS. He stated that this kind of training could encourage students to be brave in competing, both at the university and national levels. He added that the training could train students to be willing to open a business so that they could be job creators instead of job seekers after graduating.

“KWU activities are started from now, next year students participate in university competition, and at the national level. Prepare an exciting business plan, implement, and develop (it) to attract friends, neighbors, and others. This will bring pride for the institution,” Drs. Rohman Agus Pratomo stated.

Supporting Drs. Rohman Agus Pratomo, Vice-Dean for Academic, Research, and Student Affairs FEB UNS, Prof. Izza Mafruhah, also appreciated the training. In her opening remark, Prof. Izza Mafruhah stated that UNS is committed to supporting its graduates to obtain an appropriate job. Besides, she also wants that student to apply their knowledge through entrepreneurship or further studies. “University has eight duties to achieve IKU, including graduates with an appropriate job or being entrepreneur, or continuing their study. In Merdeka Belajar Kampus Merdeka (MBKM), one of the programs is KWU to encourage students to be graduates that create jobs,” Prof. Izza Mafruhah stated. Humas UNS

Reporter: Yefta Christopherus AS
Editor: Dwi Hastuti

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