The webinar was initiated as a means of discussion for MSMEs to obtain information on the types of products that need BPOM license, the process of BPOM licensing process and halal license from LPPOM MUI, and sharing experiences among the MSMEs.

UNS was represented by Dr. Ari Diana and Dr. Ir. Choiroel Anam as speakers who shared information on assistance to obtain halal certificate provided by HRCS LPPM UNS and product testing that could be provided by UNS Integrated Laboratory.

“The appearance of new businesses in the online and offline market (demands businesses) to build consumer’s trusts and image to be known by the community. A way that could be taken by the entrepreneur is registering for a certificate from official institutions such as BPOM and LPPOM MUI as a guarantee of product quality,” Dr. Muhammad Cahyadi, Chief PKM, stated in the webinar on Saturday (11/9/2021).

Dr. Agr. Sc. Ernoiz Antriyandarti was also attended to discuss steps in capital management, income and costs management, and tips and tricks in starting a business in the digital era. Besides, webinar, the team also provides intensive assistance for UNS partner MSME that produces frozen food (es gabus), the 90’s es gabus.

The assistance was provided in obtaining a halal certificate, video profile production for promotional materials, and product packaging design training conducted by Nidyah Widyamurti, S.Sn., M.Ikom., who emphasized the alignment between packaging design and company image and target market. The training also provided a recommendation for the product packaging model.

“We hope these activities could benefit, not only improving knowledge but also as applicable practices to develop and advance MSMEs business,” Dr. Cahyadi added. Humas UNS

Reporter: Bayu Aji Prasetya
Editor: Dwi Hastuti

The post PKM UNS Held Series of Event to Improve MSMEs Performance appeared first on Universitas Sebelas Maret.

This assistance is a part of the PPUD series funded by the Minister of Education, Culture, Research, and Technology (Kemendikbudristek) or the National Research and Innovation Institute (BRIN) 2021. Mitra Karya Manunggal as the partner of this program is an SME that produces wooden batik masks owned by Sujiman. Under the theme of “Diversity of Wooden Batik Mask Souvenir Design as Leading Export Product Gunung Kidul Yogyakarta in Facing the ASEAN Free Market,” the program will include several activities for SME Mitra Karya Manunggal.

Prof. Dr. Slamet Subiyantoro M.Si., explained that the Covid-19 pandemic had suspended the wooden mask handicraft and his program aims to revive the small businesses in Dusun Bobung Gunungkidul. In implementing their program, the team involved stakeholders in the wooden mask business, including wooden mask craftsmen, dancers, and village government, as represented by the Chief of Dusun Bobung, who mentioned that strategic steps need to be taken to revive the industry amid the pandemic.

The planned program implementation for this year is a focus group discussion that was led by Prof. Slamet, which resulted in information on crucial issues such as depleted crafting tools and marketing issues. Sujiman, the business owner, mentioned that he received great benefits from the program, considering the sluggish business condition. “With the community service program in the form of discussion, there are strategic and synergy of thoughts between university, the community, and stakeholders to revive wooden mask handicraft in Dusun Bobung Gunung Kidul,” Sujiman added.

In the last two years, comprehensive assistance was conducted to help SMEs survive the pandemic, including online product marketing assistance, online bookkeeping assistance, export assistance, industrial management assistance, industrial law assistance, and design assistance. Online marketing assistance aims to introduce craftsmen to the website and social media management as marketing media. Followed by online bookkeeping as an innovation for craftsmen in managing their finance online. The craftsmen also learn about the requirements, procedures, and legal aspects of export, besides industrial management assistance that introduces craftsmen to the procedures for contacting and collaborating with foreign partners. The craftsmen were also introduced to the importance of intellectual property rights and the procedure of handling large contracts under legal agreement in industrial law assistance. Lastly, they were also introduced to the techniques in creating new and unique ideas in design assistance. Humas UNS

Reporter: Zalfaa
Editor: Dwi Hastuti

The post PPPUD UNS Team Assisted SME of Wooden Batik Mask Manunggal Gunung Kidul appeared first on Universitas Sebelas Maret.