UNS – Faculty member and creative industry player from Universitas Sebelas Maret (UNS) Surakarta, Ahmad Adib, Ph. D talked about the trends and opportunities in the creative industry for 2020. The dean of Faculty of Art and Design (FSRD) UNS and the Advisory Board of Solo Creative City Network (SCCN) stated that several new subsectors and subsectors developed in previous years still have great potential to develop this year.
“There are 16 creative industry subsectors in Indonesia mapped since Mrs. Mari Elka Pangestu (Minister of Tourism and Creative Economy 2011-2014) period until the next 2025. There were initially only 15 subsectors, but now there is one additional subsector, which makes it becomes 16,” Ahmad Adib mentioned to uns.ac.id.
Ahmad Adib who is also the Head of Yayasan Jenang Indonesia (YJI) and Yayasan Dolanan Anak Indonesia (YaDo’A), stated that creative industry subsector that still has an opportunity to develop is digital world related subsectors.
“Frankly speaking, in the last five years until now, the trend will be around the digital, startup, and media for animation, movie-making, and music. That is why, nowadays, the Visual Communication Design (DKV) schools that have more than 100 programs are trendy,” he added.
While the new subsector that has a big opportunity in 2020 is culinary. The potency of culinary business is predicted to become an attraction for many parties, from the old players until the millennial players.
With the amount of attention and opportunities available, Ahmad Adib advised the millennial generation, especially students, who want to go into the world of the creative industry to keep learning on how to apply soft skills and managerial skills. It is necessary so that when they face competition in the industrial world, they already equipped themselves with abilities, strategies, and mature mentality.
“Creative industry is based on something that is not mainstream, something that is new and based on self-ability. For a business, if someone does not have capital, he/she can use physical ability and soft skills. Thus, the creative industry is an industry that goes out of the limitation, goes out of customs, and does not follow the common thing by creating something new,” he concluded. Humas UNS/Yefta