UNS — Next year, 2022, will mark the start of the digital television era in Indonesia. The migration from analog broadcasting into digital broadcasting demands appropriate steps and strategies in producing information through communication channels. Based on this phenomenon, Universitas Sebelas Maret (UNS) Surakarta started a collaboration with PT. Media Televisi Indonesia (Metro TV) on Thursday (16/12/2021) in Ruang Sidang 1 Dr. Prakoso Building UNS.
The collaboration between Metro TV and UNS will synergize three activities, education, research, and community services. The collaboration also covers the implementation of Merdeka Belajar Kampus Merdeka (MBKM), instructed by the Ministry of Education, Culture, Research, and Technology (Kemdikbduristek).
The Vice-Rector for Planning, Partnership, Business, and Information Affairs UNS, Prof. Dr. rer.nat. Sajidan, M.Si., who represented the Rector of UNS, attended the signing ceremony directly. Prof. Sajidan stated that this collaboration is a means to align the academic, business, and industrial worlds. Prof. Sajidan also thanked Metro TV for the collaboration and the opportunity for an internship for Communication Science Program faculty members.
“In the digitalization era, we need to continue our self-development. In this context, the MBKM program has brought campuses closer to the business and industrial world that is expected to equip university students and faculty members to accelerate the education 4.0,” Prof. Sajidan stated.
The collaboration that will also provide an opportunity for faculty members’ internships is essential to improve faculty members’ capability in various fields and follow the current development. The Director of Program and Development of PT. Media Televisi Indonesia, Agus Mulyadi, who also attended the signing ceremony, mentioned that his station wants to strengthen the relationship with UNS as a means of information on communication science transfer between UNS and Metro TV.
“We have a long partnership with UNS, and we hope the collaboration agreed this year could contribute and improve the synergy. Metro TV is fully aware that in the media era, we could not stand alone; we could not sit still with our resources. We need to build synergy and collaborate with many parties to help each other,” Agus stated.
Besides the partnership in Higher Education Tri Dharma and MBKM, this partnership will also focus on broadcasting, socialization, and publication through digital and other media. The agreement will be effective for three years with the Communication Science Program UNS as the collaboration target. Humas UNS
Reporter: Ida Fitriyah
Editor: Dwi Hastuti