{"id":16672,"date":"2020-06-24T17:00:53","date_gmt":"2020-06-24T10:00:53","guid":{"rendered":"https:\/\/uns.ac.id\/en\/?p=16672"},"modified":"2020-06-24T15:06:44","modified_gmt":"2020-06-24T08:06:44","slug":"the-opportunity-and-strategy-of-creative-industry-amid-the-covid-19-pandemic","status":"publish","type":"post","link":"https:\/\/uns.ac.id\/en\/the-opportunity-and-strategy-of-creative-industry-amid-the-covid-19-pandemic\/","title":{"rendered":"The Opportunity and Strategy of Creative Industry amid the Covid-19 Pandemic"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>UNS<\/strong> \u2013 Semar Bersinergi Universitas Sebelas Maret (UNS) Surakarta hold a webinar on the Opportunity and Strategy of Creative Industry amid the Covid-19 Pandemic on Sunday (21\/6\/2020) through Zoom Meeting application and Live YouTube broadcast in Semar Bersinergi YouTube channel.<\/p>\n<p style=\"text-align: justify\">Semar Bersinergi is a program of UNS Covid-19 Response Community Service Program (KKN) who works as a volunteer to educate the community. This webinar invited three speakers, Ryo Juara, Hendy Setiono, and Ansari Kadir. Bekti Nugraheni, a young business person who is also the TOP 5 Genre Ambassador of Central Java 2017, is invited as a moderator if attended by 400 enthusiastic applicants from various regions in Indonesia such as Solo, Madiun, Jakarta, Pekanbaru, Pontianak, Cilacap, NTB, Riau, Ambon, and even Jayapura.<\/p>\n<p style=\"text-align: justify\">Saktika Rofiah Haryani, the Chief of Semar Bersinergi admitted that the initial idea of this webinar started from her family. \u201cThe initial idea to conduct this webinar starts from my family that is an entrepreneur and is affected by the Covid-19 Pandemic. Thus, I am sure that there are people who feel a similar thing and needs motivation and new idea to survive in this difficult time,\u201d stated the girl.<\/p>\n<p style=\"text-align: justify\">The first speaker is Ryo Juara, the Owner of Lion Parcel Juara and the Founder of Evo and Delivo. According to Ryo, theCovid-19 provides threats and opportunities for business owners. In the pandemic, many things are performed online but it does not mean that all businesses must become an online business. \u201cNot all businesses (must shift to online operation), but we can understand how potential is to make our business online by seeing that there are 143,000,000 Indonesians connected to the internet, 74% use Google search to find product information, 79% use internet daily, and 40% purchase online goods,\u201d Ryo described. Online business provides several benefits such as lower operational costs, flexible and low marketing cost, faster business flow, and minimize possible risk.<\/p>\n<p style=\"text-align: justify\">The second session was delivered by Ansari Kadir, the CMO of GK HEBAT and Co-Founder of Sang Pisang dan Ternakopi who stressed that the characteristics of a successful person is adaptable and always think positively. The Covid-19 provides various big business opportunities for business people. According to the data, there are 10,000,000 MSMEs in Indonesia and 16.93% of businesses run in the foods and beverages sector. The impact of the pandemic is 75% decreased business, 12% difficulties in raw materials supply, 6% difficulties in production, 4% capital, and 3% operational.<\/p>\n<p style=\"text-align: justify\">Ansari gave tips to overcome business problems in the new normal. \u201cBegin to instill in our minds that there is always hope in every problem, there is always a way out, keep fighting. There is tomorrow, it\u2019s not only today. Master technology to start learning, master your customer base and supplier base. Re-establish the customer trust or after-sales and start to accept the condition,\u201d he explained.<\/p>\n<p style=\"text-align: justify\">The last session was delivered by Hendy Setiono, the Founder and Group CEO of Baba Rafi Enterprise. According to Hendy, the business idea is free, the execution is expensive. The keyword for business is synergy and collaboration. Collaboration as a vision that needs to be implanted in business. There are three important matters in business, the Goalaboraction: Goal+ Collaboration + Action. If various skills are combined, it will form an extraordinary strength. Achieving success needs support from others.<\/p>\n<p style=\"text-align: justify\">Hendy also shares how to prepare a business plan in the pandemic. \u201cLook for a business plan that matches with the current condition. Conduct research, validation, benchmark, competitor. Read competitors and choose uncommon business. Have a specific target. What market we targeted. For example, if our target is millennials, then need to use millennials language and marketing style, or, for example, our target in family, then we should use family language and marketing style,\u201d explained Hendy.<em><strong> Humas UNS\/Zalfaa\/Dwi<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNS \u2013 Semar Bersinergi Universitas Sebelas Maret (UNS) Surakarta hold a webinar on the Opportunity and Strategy of Creative Industry amid the Covid-19 Pandemic on Sunday (21\/6\/2020) through Zoom Meeting application and Live YouTube broadcast in Semar Bersinergi YouTube channel. Semar Bersinergi is a program of UNS Covid-19 Response Community Service Program (KKN) who works [&hellip;]<\/p>\n","protected":false},"author":777783,"featured_media":16670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-16672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uns-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Opportunity and Strategy of Creative Industry amid the Covid-19 Pandemic - Universitas Sebelas Maret<\/title>\n<meta name=\"description\" content=\"UNS \u2013 Semar Bersinergi Universitas Sebelas Maret (UNS) Surakarta hold a webinar on the Opportunity and Strategy of Creative Industry amid the Covid-19\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uns.ac.id\/en\/the-opportunity-and-strategy-of-creative-industry-amid-the-covid-19-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Opportunity and Strategy of Creative Industry amid the Covid-19 Pandemic - 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