{"id":19565,"date":"2021-02-17T10:00:22","date_gmt":"2021-02-17T03:00:22","guid":{"rendered":"https:\/\/uns.ac.id\/en\/?p=19565"},"modified":"2021-02-16T20:56:27","modified_gmt":"2021-02-16T13:56:27","slug":"decorative-plants-potential-of-semarang-received-product-branding-from-kkn-uns-team","status":"publish","type":"post","link":"https:\/\/uns.ac.id\/en\/decorative-plants-potential-of-semarang-received-product-branding-from-kkn-uns-team\/","title":{"rendered":"Decorative Plants Potential of Semarang Received Product Branding from KKN UNS Team"},"content":{"rendered":"<p><strong>UNS &#8212; <\/strong>As an effort to recover the economic condition of the community affected by the pandemic, a team of Student Community Service Program (KKN) Universitas Sebelas Maret (UNS) Surakarta held socialization of decorative plants product branding. The event was held by Team 43 KKN UNS in Baran Village, Ambarawa Subdistrict, Semarang District, on Saturday (13\/2\/2021). The event was attended by villagers who earn a living from the decorative plants business.<\/p>\n<p>Team 43 KKN UNS team leader, Adimas Rosi Putra Istanto, said that product branding is selected as the theme because of the number of people in Baran Village that earn a living from the decorative plants business. The team fully uses the hybrid KKN program by UNS that combine offline and online programs to initiate various programs, including the socialization that aims to assist decorative plants entrepreneurs in attracting consumers through online shop or market place like Shopee.<\/p>\n<p>\u201cThis (event) is also an effort to shift people or potential buyers\u2019 holiday routines to purchasing and taking care of decorative plants at home,\u201d Adimas stated.<\/p>\n<p>In implementing their program, Team 43 KKN UNS received supervision from Dr. Yudi Rinanto as their Field Supervisor (DPL). Dr. Yudi stated the team needs facilities and infrastructures to implement its program. \u201cIn delivering the material, internet connection is needed to facilitate real-time practice,\u201d he said.<\/p>\n<p>The socialization materials were delivered by three members of Team 43 KKN UNS, Agi Deswantoko, Avi Juniarta, and Adimas Rosi Putra Istanto. These materials cover photography technique and mini-studio, packaging, logo creation, tagging location in Google Maps, and decorative plants marketing through Shopee. In his material, Adimas explained that the best time to take product pictures is between 10.00 \u2013 12.00 am. \u201cBut this also depends on the day weather,\u201d he added. Weather plays a vital role in picture creation as the natural source lighting is used in taking product pictures. When the day is cloudy, an artificial lighting source should be added to take the intended picture.<\/p>\n<p>Agi Deswantoko delivered the material on plant packaging. He explained that plant packaging needs to pay attention to the type of plants that can be delivered in extreme conditions, good packaging technique, and strong packaging material to prevent the plants from damaged.<\/p>\n<p>The logo design was explained by Avi, who stated that entrepreneurs could use a free application such as Canva to design their business logo. The last material was digital marketing, which introduced market place platform to the entrepreneurs. \u201cThe use of market place such as Shopee is expected to increase sales of decorative plants. Shopee is quite easy to use by making a Shopee account, uploading product pictures, and filling the product description column. The product is ready to be promoted in the application,\u201d Avi Juniarta stated.<\/p>\n<p>Team 43 KKN UNS hopes that their program will increase decorative plants\u2019 sales and improve Baran villagers\u2019 economy. <strong>Humas UNS<\/strong><\/p>\n<p>Reporter: Bayu Aji Prasetya<br \/>\nEditor: Dwi Hastuti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UNS &#8212; As an effort to recover the economic condition of the community affected by the pandemic, a team of Student Community Service Program (KKN) Universitas Sebelas Maret (UNS) Surakarta held socialization of decorative plants product branding. The event was held by Team 43 KKN UNS in Baran Village, Ambarawa Subdistrict, Semarang District, on Saturday [&hellip;]<\/p>\n","protected":false},"author":777783,"featured_media":19562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,67],"tags":[],"class_list":["post-19565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uns-student","category-uns-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decorative Plants Potential of Semarang Received Product Branding from KKN UNS Team - Universitas Sebelas Maret<\/title>\n<meta name=\"description\" content=\"UNS --- As an effort to recover the economic condition of the community affected by the pandemic, a team of Student Community Service Program (KKN)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uns.ac.id\/en\/decorative-plants-potential-of-semarang-received-product-branding-from-kkn-uns-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decorative Plants Potential of Semarang Received Product Branding from KKN UNS Team - 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