Young entrepreneur, Didik Arwinsyah, SEO, was invited as a speaker in the workshop that aims to encourage students to be an entrepreneur. This workshop can open new insights for new students to peek into the business world so that they can prepare themselves to be entrepreneurs earlier. This program also supports the Indonesian government program to shape universities as the center for entrepreneurship.

In his discussion, Didik Arwinsyah, as the Recipient of Young Independent Entrepreneur of Yogyakarta Province and Central Java 2014, stated that the digital era had eased the business entry process through online platforms. With laptops, phones, and the internet, an online entrepreneur could reach diverse regions. Therefore, considering the ease of starting as a young entrepreneur, Didik shared several tips to be a young online entrepreneur.

First, students need to have a product, either physical, services, or digital products. Physical products can be in the form of clothing, food, handicraft, while for services, students could offer their valuable skills. Lastly, digital products include tutorial videos and other products that are getting more diverse. “The product should be unique or different. Because the business mindset should be: better look different than looking better,” Didik said.

Secondly, by conducting market research through the internet by entering keywords and the targeted cities, students could obtain new facts about the needs of the region. Third, students need to understand the concept of marketing through BMT; B represents needs (Butuh), M represents cheap (Murah), and T represents limit (terbatas). Students need to make sure that their product is needed by the people. Then they could develop strategies to make people think that they need the products. Students could also utilize promo to offer their product to give a sense of ‘lower’ price. Lastly, students need to control the limitation of the number of products sold or the promotional event.

“If from these three there is one drawback, then our business is disabled,” he concluded. Humas UNS

Reporter: Alinda Hardiantoro
Editor: Dwi Hastuti

The post Three Easy Tips to be Young Entrepreneur appeared first on Universitas Sebelas Maret.

This facility has improved people’s awareness of financial management as stated by Reza Sukma Nugraha, S.Hum., Faculty Member from the Faculty of Cultural Studies (FIB) Universitas Sebelas Maret (UNS) Surakarta. “In the digital era, there are large potential and opportunities for us to manage finance. Not only managing, but we could also develop our assets and finance to gain future profit that will support and better our life,” Reza Sukma explained as a speaker in the Digital Literacy Webinar Literasi on Thursday (22/7/2021).

In the webinar, he also invited the community to start investing in the digital world because, in his opinion, the advanced digital era will create a digital culture that shapes people’s behavior and habit and form norms and regulations in the digital age. He thinks the current view of most people who only live for today needs to be changed.

However, digital development should also be accompanied by knowledge of digital safety. This knowledge could protect the community from digital crimes. “We need to follow the technology development and educate people around us,” he added.

Tips for Building Investment Culture in the Digital Era

Besides providing access for an investor in gaining capital or assets, investment also reduces the risk of inflation. Therefore, Reza Sukam shared tips for new investors in building the investment culture. The first tip is learning investment instruments by discussing with the experts, watching videos, and participating in investment seminars. Secondly, investors need to collect information from credible sources and actively ask and learn from experts of practitioners. Third, new investors should start from the most accessible and safest option and a guaranteed investment scheme.

Reza also explained digital banking as one of the investment options because it offers investment scenarios such as deposits and gold savings. However, he emphasized that new investors should not jump into new popular investment schemes without fully understanding the risks. Another important culture is getting used to investing by setting aside income and not investing to chase the returns.

“Let’s start investing through the existing platforms. Understand the creditability of the platform, read the review, and discuss it. Secondly, read how it works, adjust it to our needs, and make sure it is safe and guaranteed,” Reza Sukma concluded. Humas UNS

Reporter: Alinda Hardiantoro
Editor: Dwi Hastuti

The post UNS Faculty Member Shared Tips to Build Investment Culture in the Digital Era appeared first on Universitas Sebelas Maret.