UNS — The Ministry of Youth and Sport (Kemenpora) in collaboration with Sharia Pawnshop, and Universitas Sebelas Maret (UNS) Surakarta, held a Webinar on Establishing UNS Student Entrepreneurship. The webinar was organized through Zoom Cloud Meeting and Youtube Livestream, Tuesday (15/12/2020). Kemenpora and UNS invited Riri Gilar, Dr. Muhammad Hendri Nuryadi, Bemby Yasyam, M.Psi, and Imam Gunawan as the presenter in this webinar. The first session of the webinar was moderated by Drs. Rohman Agus Pratomo, while Syhabuddin Al Tepsi serves as Moderator for the second half.
The webinar was officially started with a remark by Dr. Zainudin Amali as the Minister of Youth and Sport, after two preliminary remarks by Drs. Imam Gunawan and Prof. Jamal Wiwoho. The first opening remark by Drs. Imam Gunawan (Assistant Deputy of Youth Entrepreneurship) was representing Dr. M. Asrorun Niam Soleh as the Deputy for Youth Development of Kemenpora RI. The second opening remark was delivered by Prof. Jamal Wiwoho as the Rector of UNS. In his remark, Prof. Jamal states that UNS has carried out student entrepreneurship programs.
“There are 417 students who become young entrepreneurs consisting of 158 startup contest programs, 213 digitalpreneur, 16 participants in Dikti entrepreneurial student creativity program, and 30 participants in UNS entrepreneurial student creativity program,” Prof. Jamal explains.
The first presenter, Dr. Muhammad Hendri Nuryadi discussed the steps on how to grow entrepreneurship spirit during the ongoing pandemic. “The challenges for entrepreneurs during this pandemic are due to the effect of work from home and school from home, limited social mobility, reduced customers, change in life pattern, the back to basic condition (Maslow theory). Meanwhile, the opportunities are the chances for online business, cheaper production cost and easier operational, unlimited promotion media, and potential for an easy transaction,” he explains.
Stages in starting a business during the pandemic are starting with finding potential needs in the community. Afterward, entrepreneurs need to open an account for an online payment platform, creating a brand to introduce their business, open a business account in an online marketplace, reseller/drop-shipper, conducting online promotions through social media, and periodical online maintenance.
The second speaker, Riri Gilar, delivers material on understanding Business Model Canvas (BMC). “The elements of BMC are key partner, key activities, value proposition, customer relationship, customer segment, channels, key resource, revenue streams, and cost structure,” Riri explains.
In the last session, Imam Gunawan explains the importance of sustainable collaboration between prospective young entrepreneurs with the government, local government, industry, universities, and communities. Humas UNS
Reporter: Bayu Aji Prasetya
Editor: Dwi Hastuti
