UNS — Starting from a joke while waiting for graduation, the alumnus of the Food Technology Study Program (ITP), Faculty of Agriculture (FP), Universitas Sebelas Maret (UNS) Surakarta, Pingkan Pashanita succeeded in establishing a fashion business. However, what was initially just a curiosity led her to pursue this business until now.
“Initially, it was just a curiosity to fill my idle time while waiting for graduation around the end of 2016. But before that, people ask how come the clothes look good, where did I buy them or where they get tailored? Well, from that thought, I’m thinking of creating a dress product like this. After all, many were also interested in the model,” said Pingkan, Tuesday (1/3/2022).
Pingkan explains that the selection of the name Beauteeq is made of the word “beau” taken from the word beautiful and “teeq” taken from the word batik. So, Beauteeq means beautiful batik. “However, Beauteeq also produces clothing products other than batik, thus, complementing each other. Even though so, we must hold on to the main goal of Beauteeq, to bring clothes with a modern design with a traditional touch,” Pingkan said.
Pingkan adds that the uniqueness of Beauteeq is in its fresh and modern design but still leaves a traditional impression. Furthermore, Beauteeq products are also designed in a classic, timeless design; thus, they can maintain their good-looking appearance from year to year.
Pingkan admitted that during the Beauteeq establishment, she faced more joy than grief. “For my liking, I didn’t think I could actually put my creativity and work through the fashion industry. I was earning income and living in a field that I liked. Furthermore, it can also help support the people around (especially employees) through this small business,” said Pingkan.
However, Beauteeq was also hampered at the beginning of the Covid-19 pandemic. “At that time, it was quite difficult for Beauteeq because most Beauteeq clothes were functional for a wedding reception. While at that time, this type of function was not allowed to be held. Our turnover is dropped to 10-20% from the previous year. It is barely going any further. However, I am grateful for resolving those hard times,” continued Pingkan.
Now, Beauteeq is self-produced with the help of several seamstresses. Those who are interested in buying or seeing the Beauteeq collection can directly visit the official Beauteeq Instagram account @beauteeq or the Shopee marketplace @beauteeq_atelier.
Finally, Pingkan advised, if you want to start a business, the utmost important first step is to instill your will. “Just focus and start as you like. Good luck for those who want to start a business,” Pingkan concluded. Humas UNS
Reporter: Lina Khoirun Nisa
Editor: Dwi Hastuti
