UNS – FISIP UNS Surakarta successfully hosted a National Seminar and Bootcamp on National Export. The Indonesian Ministry of Trade and FISIP UNS collaborated to organize this event. It was part of the 49th UNS Dies Natalis celebration. It aimed to equip students with export strategies. The event also provided insights into the potential of Micro, Small, and Medium Enterprises (MSMEs) in the global market. The event took place on Tuesday (11/3/2025) at the M. Sartono Hall, 2nd Floor, FISIP UNS Building.
Distinguished Attendees and Speakers
The seminar welcomed notable figures, including the Indonesian Minister of Trade, Dr. Budi Santoso, M.Si. The Director-General of National Export Development, Fajarini Puntodewi, S.H., M.Si. was also present. There was also the Rector of UNS, Prof. Dr. Hartono, dr., M.Si. Then, the Dean of FISIP UNS, Dr. Didik Gunawan Suharto, S.Sos., M.Si., participated. Additionally, vice deans and lecturers of FISIP UNS attended the event.
The seminar featured two expert trainers. They were Rosyid Nukha, S.Sos., M.Si., CEO of Prospect Riset Madani, and Lukman Fahmi, S.IP., M.Si., Entrepreneurship Lecturer at UNS.
Empowering Students for Global Business
The seminar carried the theme “Together with the Minister of Trade: Towards Export-Oriented Students.” It aimed to enhance students’ understanding of MSME potential in the international market. It also sought to motivate them to actively participate in the global business ecosystem.
University Appreciation and Goals
Prof. Hartono expressed his gratitude for the presence of Dr. Budi, an esteemed alumnus of FISIP UNS. He emphasized the importance of this collaboration in encouraging students to embrace global trade opportunities.
“An essential goal of this seminar is to help students comprehend the potential of MSMEs in the global market. As the backbone of Indonesia’s economy, MSMEs face challenges such as product quality, market access, and export strategies,” Prof. Hartono stated.
Collaborative Efforts and Key Activities
Dr. Didik emphasized that this initiative was part of a broader collaboration. It involved FISIP UNS and the Directorate General of National Export Development. The partnership focuses on three core activities:
- National Seminar and Bootcamp
- Sustainable Business Model Competition
- MSME Export Mentoring Program
“This seminar serves as the kickoff event for the MSME export program. It aims to inspire students to create sustainable business ideas and gain insights into international market expansion strategies,” Dr. Didik explained.
Insights from the Ministry of Trade
Dr. Budi announced upcoming entrepreneurship training programs to assist MSMEs in penetrating global markets. He expressed hope that UNS would produce future entrepreneurs ready to excel in the export industry.
Fajarini Puntodewi emphasized the significance of exports for Indonesia’s economic growth, job creation, and global positioning. She outlined strategies for achieving an 8% economic growth rate by 2029. These strategies included product development, fostering export entrepreneurs, and expanding market reach.
“Students can contribute to boosting Indonesian exports by promoting MSMEs on social media and joining export training programs. They can also start export-oriented businesses and innovate in product marketing strategies,” Fajarini explained.
Business Insights from the Experts
Rosyid Nukha focused on the concept of Sustainability Business, which creates long-term value by considering economic, social, and environmental factors. The benefits include:
- Increased production efficiency
- Environmental protection
- Enhanced brand awareness
- Improved employee satisfaction
- Greater social responsibility
“Sustainability Business revolves around three pillars: environment, social, and governance. This includes eco-friendly materials, energy-saving practices, worker welfare, and business ethics,” Rosyid elaborated.
Lukman Fahmi discussed the importance of a well-structured business proposal. He explained that a business proposal outlines strategies to achieve business goals efficiently. It also serves as a tool for evaluation and monitoring. With the valuable insights shared during this event, FISIP UNS aims to produce future entrepreneurs. These future entrepreneurs will actively compete in the global export market.
Humas UNS
