UNS — The Public Relation (PR) specialization course 1 in Communication Science Program Faculty of Social and Political Sciences (FISIP) Universitas Sebelas Maret (UNS) Surakarta invited one of its alumni who currently work as PR and Corporate Social Responsibility (CSR) Manager in PT. Pertamina Gas, Zainal Abidin. Zainal Abidin is invited as a speaker in General Lecture held through Google Meet platform.
The PR Teacher in the Communication Science Program FISIP UNS, Monika Sri Yuliarti, M.Si. stated that this General Lecture was aimed for the students who take the PR Specialization 1 course. she also thanked the speaker for sharing his experience in public relation and CSR field. She hopes that students can learn as much as possible from the speaker’s experience. “Thus, being far away from the center of industry is no longer an obstacle,” Monika stated opening the class on Monday (20/10/20).
Zainal Abidin discussed simple explanation on CSR. CSR is a concept and actions performed by a company as a responsibility toward the social life and the surrounding environment in which in company operates. He added with the CSR of Pertamina Gas. “CSR does not stop at donation, but it touches many aspects of life such as the economy, education, health, culture, and others,” Zainal mentioned. He said that CSR is not just a responsibility but also the need for a company because in their operation they were in touch with various aspects of community life.
The discussion was interactive with questions submitted by the students. One of the students asked the general duties of PR, to which Zainal said that PR is one of the vital positions in the company, institution, and organization. He added that in determining CSR target, the community will be taken as a partner, which means that they have an equal position. The company should always keep the local wisdom in their mind and to have an orientation on the sustainability of the program. The final result, he stated, is the community to be independent and developed without depending on the company. The more people receiving positive impact, the more successful is the CSR program.
To conclude the discussion, Zainal reminded the students, especially from the class of 2018 that a PR need a lot of insight, have the thirst for knowledge, and are willing to keep learning and improve their capability. HUMAS UNS
Reporter: Ratri Hapsari
Editor: Dwi Hastuti
