UNS — Animal food science and technology research team members Universitas Sebelas Maret (UNS) Surakarta redesigned label for Small and Medium Enterprises (SMEs) product Dendeng Ksatria. The five faculty members involved in the program are Dr. Adi Magna Patriadi Nuhriawangsa, Dr. Agung Budiharjo, Lilik Retna Kartikasari, Ph.D., Winny Swastike, S.Pt., M.P., and Bayu Setya Hertanto, S.Pt., M.Sc.
The program was a part of the team community service program after previously conducting a different program for the SME. The current redesign program was fully funded by the PNBP UNS grant after a thorough investigation on the SMEs located in Jagalan RT 01/RW XII, Jagalan, Jebres, Surakarta. Their investigation found that the product’s weakness is in its branding, prompting the team to provide a solution for the business to redesign its packaging label.
“Package label is a means to deliver product information and promotional media,” Dr. Adi Magna stated.
In addition, to redesigning the label, the team also assists the business and sharing the information that needs to be added to the product packaging.
“Packaging label should contain name and logo of the product, ingredients, expiry date, and certificate or food production license,” Dr. Adi Magna added.
The assistance also includes production process assistance and packaging to ensure product quality that meets the information put on the label. The program has successfully improved the image of the Dendeng Ksatria product, and the new label also meets National Standard (SNI).
“This program is expected to have a positive contribution for the partner in developing safe food products for the community,” Dr. Adi Magna concluded. Humas UNS
Reporter: Alinda Hardiantoro
Editor: Dwi Hastuti