UNS – Two students from the Food Science and Technology Study Program at the Faculty of Agriculture, Universitas Sebelas Maret (UNS) in Surakarta, achieved a podium finish in the “KOMIK” (Collaborative Advertising Meeting Regulatory Standards) competition organized by Indonesia’s Food and Drug Supervisory Agency (BPOM). Yustitia Hasna’ Ramadhani and Zafira Rahmasari Hanafi earned second place in this prestigious event.
The UNS representative team focused on creating advertisements that were not only creative but also fully compliant with BPOM’s regulations. Speaking to uns.ac.id on Sunday (3/11/2024), Yustitia explained that their team collaborated with Micro, Small, and Medium Enterprises (MSMEs) to introduce their products in a fresh and relatable way to the audience.
“Besides being visually appealing, the content we created strictly followed the rules, especially in food advertising,” Yustitia shared. “Collaborating with MSMEs was significant because it taught us how to craft promotional messages that comply with regulations while still attracting consumer interest. The preparation process was challenging yet exciting. We brainstormed many ideas, explored unique concepts, and revised several times to meet BPOM’s standards. Team discussions and MSME collaborations were integral, and sometimes we even stayed up late to get the best results,” she added.
The KOMIK competition is an annual event hosted by BPOM, and this year’s edition was special, involving numerous students from various universities. The competition spanned several stages, from initial selection to workshops, culminating in the final judging phase. From a large pool of applicants, the UNS team was among the 20 teams advancing to the workshop stage.
“The workshop was intense. Over two days, we received training on advertising regulations from BPOM and learned content creation skills from professional content creators. After that, we had to produce a collaborative advertisement with MSMEs, which was judged on creativity and regulatory compliance. Our second-place points came from these aspects, including adherence to BPOM standards and creativity in conveying the message,” Yustitia elaborated.
Reflecting on the achievement, Yustitia expressed surprise and pride. She emphasized that success was the result of the team’s hard work and encouraged others not to fear trying new things, as the experience offers valuable lessons.
“Honestly, it feels amazing to win second place. Beyond personal pride, this achievement is an appreciation of our team’s efforts. It’s like tangible proof that hard work, collaboration, and attention to detail in following regulations are essential and can be rewarding. To my peers, don’t be afraid to take on new and challenging experiences, especially if they push you beyond your comfort zone. This collaboration with MSMEs was new to us, but it turned out to be an enriching experience. So, if a similar opportunity comes your way, make the most of it,” she advised.
This success aligns with the Sustainable Development Goals (SDGs), particularly Goal 4, “Quality Education.” Quality education is vital to supporting sustainable development objectives.
HUMAS UNS
