UNS – The Organizational Capacity Strengthening Program (PPKO) Komadiksi Smart team of Universitas Sebelas Maret (UNS) Surakarta held an entrepreneurship socialization event in Ngargoyoso Village, Karanganyar. This socialization carried the theme “Building a Community with an Entrepreneurial Spirit towards Character-Driven, Competitive, and Innovative in the Digital Era”. The event took place at the Ngargoyoso Village Hall, Ngargoyoso District, Karanganyar Regency, Saturday (16/9/2023).
Participants in this socialization included the Ngargoyoso Village Secretary, the Candrawati Mandiri Women’s Farmers’ Group (KWT), the Sido Subur Farmers’ Group, representatives from each hamlet, and local MSMEs. The socialization focused on instilling a character-driven, competitive, and innovative entrepreneurial spirit within the community in the digital era.
This activity featured Dr. Yuniawan Hidayat, S.Si. M.Si, who serves as the Chair of the Entrepreneurship Research and Development Unit of the Center for Entrepreneurship Development (PPKwu), Research and Community Service Institute (LPPM) UNS. He acted as the speaker for the entrepreneurship session. After delivering the entrepreneurship presentation, a question-and-answer session was held with the participants and the entrepreneurship speaker.
“This socialization is carried out to provide knowledge to the Candrawati Mandiri Women’s Farmer’s Group (KWT), the Sido Subur Farmer’s Group, representatives from different hamlets, and MSMEs so that they can develop an entrepreneurial spirit with good character, competitiveness, and innovation in the digital era, as per the theme we have chosen. We hope they can become widely recognized and successful entrepreneurs. Furthermore, this socialization also provides insights into marketing in the digital era and how to handle the legal aspects of a business,” Riyan Bagas Dwi Prasetyo explained as Chair of the PPK Ormawa Komadiksi Smart team.
The benefits of this socialization include participants being able to present their businesses and consult directly with Dr. Yuniawan Hidayat, S.Si. M.Sc. as a speaker regarding problems commonly encountered during the initial stages of their ventures. Participants will gain knowledge about what needs to be done when marketing in the digital era, including platforms like Instagram, TikTok, and others.
“We hope that after this socialization, both the Candrawati Mandiri Women’s Farmers’ Group, the Sido Subur Farmer Group, representatives from different hamlets, and MSMEs will have a strong entrepreneurial spirit, characterized by competitiveness and innovation in the initiation and the legal aspects of securing copyright for their businesses. Additionally, we also hope that with this socialization of marketing in the digital era, the Candrawati Mandiri Women’s Farmers’ Group (KWT) and the Sido Subur Farmers Group can implement these strategies to increase the sales of mocaf flour and mocaf noodles,” Riyan concluded. Humas UNS
Reporter: R. P. Adji
Editor: Dwi Hastuti
