UNS Students Attend Detikcom Workshop in Branding Enthusiastically

UNS – Detikcom Goes to Campus (DGTC) finally arrived at Universitas Sebelas Maret (UNS) Surakarta. On the first day of DGTC, hundreds of UNS students stormed the Institute for Research and Community Service (LPPM) UNS Building, Tuesday morning (3/3/2020).
A series of the event conducted in DGTC are Workshop in ‘Building Brand Character in Visual Form’, Workshop in Digital Journalism, dVideoCaster Hunt, and Detikcom open recruitment.
As one of the leading media portals in Indonesia, Detikcom realizes that technology advancement and rapid information flow will make competition to enter the workforce is becoming tighter. Therefore, Detikcom wants to transform as ‘Digital Life Gateway’ to share knowledge by inviting students to play a positive role as well as providing a description of the professional in the digital world through experience sharing.
According to uns.ac.id observation, the students’ enthusiasm in ‘Building Visual Brand Characteristics’ Workshop is visible since morning. In fact, until the event is started at 10 am, the UNS students remain queuing to enter the workshop venue.
Attending the event as a speaker in the event, Taskia Putri Andira. Taskia as the Lead Brand Designer of Detikcom started her material by explaining the definition of branding.
“What is branding? Branding is a form of imaging of a product or service. There is Iceberg Surface branding that means the color styling typographic logo. Whatsit is below internal branding, brand positioning, brand character-how to carry, expression, and brand purpose,” says Taskia.
She mentioned that one of the branding stages is started with the right strategy and not only a visual. Taskia reminds the participant on some important points that can be used to improve the image of a product or service.
“Branding is started with a strategy not visual. First, define your brand strategy. Second, develop your brand identity. Third, visual identity. Fourth, product platform, and fifth social network. This includes concept logo, psychology color, corporate color (blue, purple, red) as for Detik blue represents loyalty and orange represent friendly. Further, typography, icon/character, store listing, all form of promotion should use corporate color (template), and implement track and adjust,” she added.
From the various strategy shared by Taskia, there are several objectives from “The Power of Branding” such as customer recognition, customer loyalty, consistency, brand equity, increases credibility, brand values, attract talent, and collaboration.
One of the workshop participants, Dhifa Azalia Ars Abdin said that the Workshop organized by Detikcom is very helpful. As a student from the Architecture Study Program, Dhifa can understand branding strategy better. As the millennial generation, branding strategy becomes an important thing because it can be used by the students when they are entering the working world after they got graduated.
“The material delivered is interesting, we can learn many things on how to do branding,” Dhifa said. Humas UNS/ Yefta